Then, your cat materializes and struts into the room. It walks all over your keyboard, messing up your presentation slides. It meows, full-force, at you. No matter how many times you shoo the cat away, it keeps smacking you in the face with its tail. Imagine you use this scenario in an ad to sell toys for pets banana-shaped toys, of course. This example might seem hilarious to your target audience of people who work from home with pets. You can get even more outlandish with your examples, too.
The last thing you want is to run the risk of being unfunny, unrelatable, and childish. Refer to your research on your target audience. Determine what their general age range is. For example, is your target audience more likely to watch Game of Thrones? Or The Office? How likely are they to be fans of the Marvel Universe? If your customers like these things, you can use references from them in your copy. For example, imagine you sell a security system that lets customers check on their homes with an app.
You can mention office products in reference to the jello stapler scene in The Office. Pop culture references can associate your product with an emotional attachment. This is an effective and powerful buying mechanism. Whether you love or hate them, they can help your copy stick out to your reader. You want to make sure your products are ripe for the picking and that your customers will go bananas for you. See what I mean? Puns help readers make stronger associations between your brand and your offer.
Being punny is an art in and of itself. So think about your niche. What are some topics, keywords, or phrases you can turn into puns? Clever wordplay shows your target audience that you understand their interests and preferences. These refer to the colloquial words your target audience uses to express themselves. For example, imagine selling banana-flavored gummy snacks for children.
Now imagine that these gummies are in the shape of hippos for fun. Hangry is a word that combines hungry and angry. The great thing about made-up words is that there are so many of them. Think about it: you can use words like sheeple, athleisure, and staycation, to name a few. This point relates to understanding how your ideal customer speaks.
Every niche has specific jargon. And that includes abbreviations and acronyms. Some common examples of abbreviations include lbs. Abbreviations and acronyms are similar. You have to know how to use them in your copy. Again, you want your brand to feel relatable to your audience. So, use the same kinds of shorthand they use. Check out where your target audience communicates online, and analyze their language.
Language changes all the time, so more often than not, someone will have explained it. Search for confused math on Google if not, it's worth seeing. You can use this image to build relatability with your audience.
Think back to the banana protein shake example. You could show the confused math GIF as a way to relate to them. Write some supporting copy and you could have a winning ad with minimal effort. The other good thing about using these images is expressing your ideas with fewer words. Sometimes an image is all it takes to make a message impactful. Again, humor is all about connection and relatability.
Using any random image may not land with your reader. And using many will be overkill. Use the right meme, emoji, or GIF at the right time and your copy will have a better chance of landing with your audience. Imagine meeting someone for the first time, and they kept making joke after joke and pun after pun.
After a while, it can get to be too much. Funny copy can attract your audience and even help you keep them reading all the way through. Too much of it can put them off. Your job is to strike the right balance for your brand and your audience. Learn how to make your copy resonate better here. Remember, funny copy is about more than entertaining. Funny copy should break the ice and establish a common point of interest.
Humor is a great way to do this. Funny copy will foster a sense of goodwill, comfort, and security with your business. Want higher conversions on your landing pages, sales letters, emails, or ads? It might be time for you to work with an expert copywriter. The result? More wins for your business and more revenue and profits in your pocket.
Sound interesting to you? High-converting direct-response conversion copywriting for America's largest B2B companies and disruptive digital brands. Think about it: When you share a laugh with your friends or loved ones, you feel closer to them. Humor builds connections with people. It works the same way between your business and customers. Table of Contents. Get help with Zapier from our tutorials, FAQs, and troubleshooting articles.
Ask questions, share your knowledge, and get inspired by other Zapier users. Video courses designed to help you become a better Zapier user. Learn about automation anytime, anywhere with our on-demand webinar library. Share and collaborate on work with your team in Zapier. Manage multiple teams with advanced administrative controls in Zapier. Five hours. That's how long we spend checking both our business and personal email at work each day.
Can we be more productive with our email? With a desktop email client, you can bring all your accounts under one app roof, deploy a range of productivity tools, and integrate your other favorite apps. They're easy to install and generally offer more power than web apps. If you are a die-hard Windows user, a Windows email app is the way to go. To help you understand what's out there, we researched and reviewed almost two dozen Windows email clients.
Here we'll share the eight best—but first, here's how we evaluated the platforms and made our decisions. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. It shouldn't matter what web email service you currently use Gmail, Yahoo! That was the starting point for our search—apps that played well with a variety of email services. From there, we looked at the most important elements of user experience: ease of setup, ease of use, and customization options.
All of our picks were easy to get started on—generally under five minutes to start sending emails. Each email client on this list has some degree of customization to get the experience you're looking for, which is part of what makes a desktop app worthwhile to begin with. Finally, we looked at features that made each app different. Productivity features like automated email routing, chat, templates, and filtering can help you claw back more time in your day. And having your most-used third-party apps connected inside your inbox makes for a more efficient work experience, especially if you're spending much of your day on email.
Thunderbird for a free email client. Mailbird for people who live in their inbox. Windows Mail for simplicity. Microsoft Outlook for email with a robust business platform. Kiwi for Gmail for Gmail power users. The Bat! Fortunately, you get several dozen themes and the ability to customize nearly every aspect of the UI to make it your very own. To start, pick your layout: messages on bottom, to the right, or turn them off.
Common actions such as reply, forward, archive, and others are conveniently located at the top of your inbox, but you can add, delete, and rearrange what's shown here by right-clicking on any of the actions. On the right side, you'll get a list of previous emails with that address to make finding past conversations simple. Click on your theme, and select Theme Editor. Want to change hovered-over buttons from your theme's blue to purple? No problem. Spinning wheels, progress bars, links, and other elements can be changed with a few clicks too.
The handy sidebar shows contact details, past conversations, your agenda, your calendar, and any invitations you may have. These items can also be rearranged and removed. If you need to add a task to your agenda, click the checkmark icon in the sidebar, type in a task note, and select a due date with reminders.
If you send a lot of emails with the same message, the Quick Text feature lets you create templates to populate the email body with a click. Perhaps eM Client's Achilles heel is the absence of a mobile app. But if you use a different mobile app, eM can automatically sync to that app so that your emails are always up to date.
With Thunderbird , you can specify where your email is stored locally, schedule backups, and manage server settings. It also provides some security features like end-to-end encryption that aren't found in other clients. Because it's open source, Thunderbird has a catalog of add-ons by various developers to help enhance the user experience. And it's all free. It doesn't have the most modern UI—it's modeled after Mozilla's browser, Firefox, and uses a tab system—but you wouldn't choose Thunderbird for its style points anyway.
Still, you have options. To see them, click on the hamburger menu at the top right. From here, you'll be able to customize the look of the app, select privacy settings, and choose basic functions like email composition options. Compared to other email clients we tested, Thunderbird was noticeably a little slower to push sent emails out and receive replies. For example, the same three emails, which arrived at the same time to eM Client, took another five minutes to show up in Thunderbird.
Smart templates and Quicktext let you create email templates for quick responses. Send Later lets you schedule future times to send emails or send messages repeatedly using rules such as "every two days. Thunderbird Pricing : Free. One of the more modern and user-friendly email clients tested, Mailbird 's array of third-party integrations makes managing both email and your most-used apps easy. When connected, the integrations share the UI with your inbox, which makes Mailbird attractive for users who don't want to leave.
Slack, Trello, Google Drive, Dropbox, and Twitter are just some of the apps with native integrations. To get started, download the client, add your email or connect to an existing client , and you're ready to go. As your emails sync, you'll be asked to select a layout and connect third-party apps.
To connect, click on your app, sign in, and you're ready to go without leaving your inbox. Each app you add appears as an icon in the sidebar for one-click access. With my Slack account connected, I just had to glance at the sidebar to see activity and quickly respond to messages. One way to use your inbox without resorting to other tools is the Snooze feature. If you want to be reminded of an event such as a webinar, right-click the email, pick a date and time, and the email will appear back in your box at that moment.
It will also be stored in your Snooze folder to let you see what's coming up. With the unified mailbox feature, you can add multiple email accounts and manage all emails and folders from your one inbox. Windows Mail.
Once installed, double-click on the eM Client icon on your Windows Desktop. If this is the first time you have run eM Client the New Account wizard will automatically run. If so, and for the purposes of this guide, click on Cancel. This will launch the New Account wizard. Click on Mail and then select Other. Then click on Next. Enter you email address where applicable and then click on Next. On the next page, Incoming Server , complete as follows:.
On the next page, Outgoing Server , all the required details should automatically be filled and should be as below:. Once completed, click on Next. On the Test Configuration page, the wizard will test and verify connection to our servers.
Your name: Enter the name that you would like recipients to see next to your e-mail address. Account name: Enter your e-mail address. Note: Leave a copy of messages on the server: i Place a tick in this box if you want to leave a copy of your downloaded mail on the server recommended if you access this account from another device, such as a mobile phone. Step Click Next.
Step Click Finish to save your settings. Under Outgoing Server enter the following information: Outgoing server: secure.
If so, and for the purposes of this guide, click on Cancel 3. Then click on Next 5. Enter you email address where applicable and then click on Next 6. For Your name enter the name to use for messages sent from the account. Once completed, click on Next Search by Category. Common Questions. How can I see my website statistics?
What are your e-mail settings? How do I manage my hosting package? All Rights Reserved. Once this has been done, click Next. Under Account details enter the following information:. Your name: Enter the name that you would like recipients to see next to your e-mail address. Account name: Enter your e-mail address.
Note: Leave a copy of messages on the server: i Place a tick in this box if you want to leave a copy of your downloaded mail on the server recommended if you access this account from another device, such as a mobile phone. Step Click Next. Step Click Finish to save your settings. Under Outgoing Server enter the following information: Outgoing server: secure.
Under Account details enter the following information: Your name: Enter the name that you would like recipients to see next to your e-mail address.